The Drum Awards Festival - Extended Deadline

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March 31, 2016 | 1 min read

On July 1, 1941, the Brooklyn Dodgers were playing the Philadelphia Phillies at Ebbets Field in Brooklyn, and the game was being broadcast on WNBT (later to become WNBC).

Before the game began, TV viewers saw a 10-second advertisement for Bulova clocks and watches.

Bulova paid $9 to market its product to consumers and commercialized TV was born. It was the dawn of a new era.

See the full 120 Marketing Moments in the dedicated online section and find out how to purchase the exclusive book, launched 1 December.

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