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1936: Oscar Mayer’s Wienermobile starts traveling America’s highways

The hot dog vehicle was created by Carl Mayer, Oscar Mayer’s nephew, and has become a core part of the brand’s marketing e orts.

A team of ‘hotdoggers’ drive the Wienermobile around the country and serve as brand ambassadors for Oscar Mayer, making visits to college campuses, charity functions and local grocery stores.

There are currently six Wienermobiles on the road, and fans can follow their adventures on the Wienermobile’s Instagram account.

See the full 120 Marketing Moments in the dedicated online section and find out how to purchase the exclusive book, launched 1 December.