Snapchat’s new policies pave the way for third-party search integration
This is an update from the previous document, which only made reference to third-party additions such as Pay To Replay. The reworking suggests there may soon be a way for advertisers to drop themselves into the currently basic search platform.
The update suggests offering an augmented set of metrics to brands that partner with Snapchat to create bespoke filters, such as Pepsi Max and Cadbury.
Other new policies include a check on pages visited after a user has been on the app, which could be seen as another efficacy measurement to offer partners a collection of users’ device-specific advertising identifiers, and a new way to terminate contracts.
Users will now have to delete their account, rather than delete the app from their smartphone, in order to cut ties with the company.