The New York Botanical Garden (NYBG), one of the oldest and largest botanical gardens in the world, has introduced a new identity to celebrate its 125th anniversary.
Designed by Pentagram the branding keeps the heritage of NYBG while also establishing a fresh and contemporary look to position the Garden for the future.
NYBG tasked the agency with creating a cohesive identity that would encompass all of its programming and initiatives, which includes scientific research. Previous iterations have existed mostly around a logo without a set of guidelines that could be applied across all materials.
While the New York Botanical Garden had used its acronym in official communications it hadn't to date been used as a logo, until now. Pentagram has used NYBG as a logotype, which lends itself to the modular aspect of the new identity system and sits strictly at the top left corner of all applications.
The Garden is known for its Enid A. Haupt Conservatory building, which has over the years been used as an icon to brand the institution. However the new identity system will now use this sparingly outside of the central identity.
During the anniversary year NYBG will be accompanied by the number 125.