Mamas & Papas hires new CMO to strengthen turnaround plans


By Jennifer Faull, Deputy Editor

March 30, 2016 | 2 min read

Mamas & Papas has tapped former Mecca and Debenhams marketer Richard Campbell as its chief marketing officer as the once ailing retailer forges ahead with a turnaround plan.

Campbell will report to Jonathon Fitzgerald, co-chief executive, taking on responsibility for all aspects of Mamas & Papas marketing, including brand, advertising, e-commerce, store design and communications.

“Richard is a highly experienced retailer and marketeer, and his appointment further strengthens our management team. He joins us just as the turnaround at Mamas & Papas is really gathering pace and he will play a key role in delivering our exciting and ambitious growth plans,” said Derek Lovelock, executive chairman.

It comes after the pram and babywear retailer returned to profit in the second half of last year, 18 months after a massive restructuring which saw it shed half of its stores.

A new four-year loan facility has also been secured with HSBC to support Mamas &Papas’ investment plans, while we will see the launch of a new e-commerce platform in 2016.


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