Digital Transformation

Collider and Maynard Malone combine their strengths to create new merged agency

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By Tony Connelly | Sports Marketing Reporter

March 30, 2016 | 3 min read

Collider has merged with digital agency Maynard Malone as it looks to expand its integrated marketing expertise to new markets around the world.

Collider merges with Maynard Malone

The merger will grow the London-based agency’s staff to over 50 people and will see the combined company operate under the Collider brand.

Maynard Malone’s, Richard French, will take over as managing director for the whole group while Collider’s managing director Anton Jerges has been appointed chief executive and will have a remit based on growth through organic client development and through strategic mergers and acquisition activity.

Collider merges with Maynard Malone

Maynard Malone works with brands such as Ben & Jerry’s, Tate & Lyle, Pizza Express, Yoplait and Caffé Nero.

Commenting on the merger Anton Jerges, said: "Today’s customers expect seamless connectivity across every brand touch point, joined up, personal and on their terms. Our combined proposition is specifically designed to meet that requirement so that we can create impactful, connected brand experiences across the full customer lifecycle.

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“The bringing together of Collider and Maynard Malone additionally enables us to diversify into new verticals, markets and countries, and provides us with the opportunity to extend our integrated offering with more specialist digital skills.”

Allison McSparron Edwards, chairman of Maynard Malone, added: “Collider is the perfect fit for us because it brings specialist knowledge in areas such as experiential and content as well SEO and PPC, which we can draw upon in order to add even more depth and breadth to our client campaigns.”

Once merged, the new company will be based in London Bridge.

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