Colin Jeffery, Managing Partner/CCO, David&Goliath - What does it take to be a great creative?
Colin Jeffery has tread an interesting path — from his native South Africa to Singapore — to Boston and sunny LA at David&Goliath.
Awards? Check. You name one, it’s on the mantle.
Standout creative? Oh, yes. Leading Kia’s work over the years, he has been on the front line of the brand’s very well-received homage to hamsters.
He’s also had a front row seat, over the years and in his current role, to creative from some of the world’s most important brands.
Through his commitment to bravery and exploration, Jeffery has a strong opinion about what it takes to make a creative impact. The huddled masses don’t necessarily create the best work — those who dare to explore what life has to offer are setting themselves up for perpetual success.
Heed his advice. Get out there...and out of your own head.
Other episodes in the series
Episode 1
‘It’s about asking a lot of questions’: Deutsch’s Winston Binch on what it takes to be a great creative
The Drum recently caught up with Winston Binch, Deutsch North America’s chief digital officer, to find out what he thinks it takes to be a great creative.
Episode 2
‘Be a producer’: RPA’s Sarah Bates on what it takes to be a great creative
To Sarah Bates, creative director at RPA in Los Angeles, being weird is perfectly fine. In fact, it’s pretty normal and desirable — especially those “non sequitur adventures” that make a person interesting in a creative field.
Episode 3
‘Distill the brief’: The Mill’s Phil Crowe on what it takes to be a great creative
Are there bad briefs? That’s likely up for all kinds of debate but, to Phil Crowe, ECD of The Mill in Los Angeles, it’s less about the brief and more about the interpretation of the brief.
Episode 4
Saturday Morning leaders on being a great creative
It’s not difficult to be inspired by Saturday Morning, the movement for peace founded after a spate of police shootings against African-Americans including Philando Castile, Alton Sterling and others.
Episode 5
Lola MullenLowe Madrid's Pancho Cassis on what it takes to be a great creative: 'It's not about ideas anymore'
The Drum caught up with Pancho Cassis, executive creative director and copywriter at Lola MullenLowe Madrid, to find out what he thinks it takes to be a great creative.
Episode 6
Colle+McVoy’s Laura Fegley: 'Being a great creative is all about endurance'
Laura Fegley, ECD at Colle+McVoy in Minneapolis, treads a path of undeniable success.
Episode 7
‘Mind numbing patience’: Kirk Kelley, HouseSpecial CCO on what makes a great creative
Browsing through the work of Portland’s HouseSpecial can become a walk through a creative candy shop — starting with (pun kind of intended) iconic creativity for M&M's, including the well-received Candyman spot featuring Aloe Blacc and Zedd.
Episode 8
"Great creatives need a partner": OKRP leaders on becoming a great creative
What Does It Take To Be A Great Creative? is a video series that highlights the thinking of global creative leaders on specifics actions that can build a successful creative career in the industry. See what other creative leaders had to say in past episodes.
Episode 9
'Stick with your gut': Pereira & O'Dell's PJ Pereira on being a great creative
What Does It Take To Be A Great Creative? is a video series that highlights the thinking of global creative leaders on specifics actions that can build a successful creative career in the industry. See what other creative leaders had to say in past episodes.
Episode 10
Hunger, passion, curiosity: MullenLowe Singapore’s Shengjin Ang on being a great creative
What Does It Take To Be A Great Creative? is a video series that highlights the thinking of global creative leaders on specifics actions that can build a successful creative career in the industry. See what other creative leaders had to say in past episodes.