Two Circles extends partnership with ATP Media to provide insights into tennis fans' behaviour

Two Circles has announced an extended partnership with ATP Media’s streaming media service TennisTV.

In its continued work with the Tennis TV the data-driven sports marketing agency will provide ATP Media with analysis and insight into what influences tennis fans’ behaviour across the world.

Two Circles began its partnership with ATP Media in January 2015 and has helped increase customer growth as well as assisting with the development planning process ahead of a product revamp at the end of 2016.

Stuart Taylor, digital director at ATP Media, said: “Working with Two Circles has allowed us to increase our understanding of tennis fans and their TennisTV subscription behaviour.

“ATP Media prides itself on being industry-leading and our extended partnership will enable us to drive continued growth and will hopefully be able to provide TennisTV customers with everything they want, when they want it very soon in the future.”

Ben Woods, lead consultant at Two Circles, added: “We are extremely proud of our relationship with ATP Media and are very pleased with the results to date. All credit to the ATP Media team and their relentless vision to innovate and evolve the product, we’re really excited to be part of the journey. Driving commercial returns from innovation in broadcast is an increasingly important part of the work we’re doing for our clients.”

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