Social media management platform Hootsuite has acquired Sales Prodigy for an undisclosed fee to bolster its social selling capabilities.
With the purchase, Hootsuite users will be able to find and launch social selling opportunities and converse with prospects.
Matt Switzer, vice president of corporate development at Hootsuite, said: “Many organisations have invested in social marketing and social support, but there’s a big gap in the market for social selling solutions, and we want to address it.
“Companies like Palms Hotel and Marketo already use Hootsuite as part of their lead generation efforts. With the addition of Sales Prodigy, we’re bolstering our platform to better align with our customers' needs for social selling.”
The new tool has been touted as beneficial for marketers, allowing them to track, communicate and filter through the engagements and derive further insight.
Mik Lernout, chief executive and founder of Sales Prodigy said that he was has “been impressed by [Hootsuite’s] ruthless focus on providing their customers with best in breed solutions, and could not be more excited to join their team”.