Greenpeace has teamed up with London shop Don’t Panic for its Save the Arctic campaign, which implores people to sign a petition to stop destructive fishing in the Arctic.
In support of the campaign, Don’t Panic has created ‘The Little Explorer’, a film which shoes the impact destructive fishing trawlers have on the Arctic’s underwater environment and the path of destruction they leave in their wake.
Voted Ad of the Week by The Drum readers, the video shows a young girl in her room, imagining herself exploring the beauty of the Arctic Sea’s depths and its native wildlife, the scene is suddenly ruined by a trawl net that descends, sweeping the young girl away.
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Managing Director:Joe Wade
Creative Director: Richard Beer
Project lead: Nisha Mullea
Creative: George McCullum, Alistair Griggs, Morgan Fiebig, Eva Steiner
Additional Credits: The Little Explorer: Emily Dante
Director & Producer: Simon Mitchell
Director & Producer: Charlie Miller
Co-Producer: Jack Mcloughlin
Director of Photography: David Wright
Art Director: Anne Gry Skovdal