Creative Works Ad of the Week: Greenpeace - The Little Explorer

Greenpeace has teamed up with London shop Don’t Panic for its Save the Arctic campaign, which implores people to sign a petition to stop destructive fishing in the Arctic.

In support of the campaign, Don’t Panic has created ‘The Little Explorer’, a film which shoes the impact destructive fishing trawlers have on the Arctic’s underwater environment and the path of destruction they leave in their wake.

Voted Ad of the Week by The Drum readers, the video shows a young girl in her room, imagining herself exploring the beauty of the Arctic Sea’s depths and its native wildlife, the scene is suddenly ruined by a trawl net that descends, sweeping the young girl away.

To vote for next week’s Ad of the Week visit our new Creative Works round-up and pick your favourite work.

To stay up-to-date with all the latest advertising, design and creative work from around the globe check out our Creative Works homepage.

Managing Director:Joe Wade

Creative Director: Richard Beer

Project lead: Nisha Mullea

Creative: George McCullum, Alistair Griggs, Morgan Fiebig, Eva Steiner

Additional Credits: The Little Explorer: Emily Dante

Director & Producer: Simon Mitchell

Director & Producer: Charlie Miller

Co-Producer: Jack Mcloughlin

Director of Photography: David Wright

Art Director: Anne Gry Skovdal

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