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By Katie Deighton | Senior Reporter

March 29, 2016 | 1 min read

Male hygiene brand Below the Belt Grooming has released a new TV commercial to highlight its range’s hero product: Fresh & Dry Balls.

The spot tells the story of man’s struggle to keep his undercarriage fresh in a time before metrosexuality. It was conceived by Below the Belt’s co-founder Jonathan Durden and was casted, filmed, edited and distributed within a week.

Visualised It Productions were brought on board to execute the campaign.

The ad launched last Saturday (27 March) across the Made TV digital network, which targets consumers in Bristol, Cardiff, Leeds and Tyne & Wear, as well as the company’s social channels. It will roll out across other networks in the autumn.

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The 20-month old grooming brand is also sponsoring a series of boxing events this year. In 2015, it devised an OOH and print campaign around Wimbledon, which was conceived and executed within 12 hours.

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