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Vice Media Richard Beckman Comscore

Vice Media’s head of ad sales departs in wake of shock 17.4% decline in web traffic


By John Glenday, Reporter

March 28, 2016 | 2 min read

Vice Media has confirmed the departure of Richard Beckman, its head of ad sales, just ten months into the job, after the business posted a surprise decline in web traffic.

Vice Media, Richard Beckman

Vice Media, Richard Beckman

Figures published by Comscore showed that the arts, culture and news publisher suffered a precipitous 17.4 per cent drop in readers in February compared with the previous month, undermining its ability to monetise its digital content.

This saw it post 49.1m unique visitors compared to 59.5m recorded in January, reversing a period of growth after big investors such as Disney came on board as the company expanded its TV reach.

Prior to his appointment at Vice Media in May 2015 Beckman served in several high profile roles within the Conde Nast Media Group as well as CEO of Prometheus Global Media and CEO of Three Lions Entertainment.

As yet Vice Media have not confirmed who will replace Beckman.

Vice Media Richard Beckman Comscore

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