The Guide to Advertising Accountability

Oracle Advertising and CX

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Whitepapers article

March 26, 2016 | 1 min read

The DMP Is The Roundabout.

As roads to programmatic advertising, social media, marketing automation, and big data continue to play an increasingly important role in marketing, it’s at the intersection where you will find data-driven success.

And that’s the roundabout we call the data management platform (DMP).

Start your journey to data-driven marketing today. It won’t be long before you can demonstrate campaign ROI and revenue attribution. We will explain:

What is Accountability?

8 Reasons You Need a DMP

Gaining Meaning from Data to Drive Results

What Your Reporting Should Be Telling You

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Oracle Advertising helps marketers use data to capture consumer attention and drive results. Used by 199 of AdAge's 200 largest advertisers, our Audience, Context, and Measurement solutions extend across the top media platforms and a global footprint of more than 100 countries. We give marketers the data and tools needed for every stage of the marketing journey, from audience planning to pre-bid brand safety, contextual relevance, viewability confirmation, fraud protection, and ROI measurement.

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