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Snapchat aquires Bitmoji app as it steps up Facebook competition


By Natalie Mortimer, N/A

March 26, 2016 | 1 min read

Snapchat has reportedly bought Bitmoji Maker Bitstrips for more than $100m as it continues to compete with Facebook.

Bitstrips is a cartoon emoji app that allows users to create an avatar of themselves and them send them via an in app keyboard. Created in 2007 Bitstrips had raised $11m from investors, according to the Wall Street Journal.

The aquisition could be an addition to Snapchat's range of filters and lenses and follows Facebook's buy out of MSQRD, an app that allowes users to swap faces with people or objects, a feature also used by Snapchat.

Snapchat has 100 million users daily, with 9000 snaps sent per second.

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