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Topshop on hunt for startups with launch of Topshop Challenge

Topshop is looking to work with startups and entrepreneurs who can pitch ideas on how to use their technology in a way that will enhance the shopping experience at the retailer.

The Arcadia-owned fashion brand has partnered with Decoded Fashion conference for the competition, and entrants will be asked to pitch a solution focusing on the brief: How do we truly deliver fast fashion in the age of immediacy?

The winner will be awarded the opportunity to meet with the Topshop team to further develop their concept, with the judging panel comprised of Sheena Sauvaire, global marketing and communications director, Topshop; Alistair Allan, head of digital marketing, Topshop and Sophie Trinder, digital engagement and partnerships manager, Topshop, with further judges to be announced.

Those wishing to participate in the competition have until 22 April to pitch their ideas and the top five ideas will be judged live by Topshop at the Decoded Fashion London summit in May.

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