Infiniti cuts through March Madness noise with film series featuring basketball teams of cancer survivors

Infiniti is attempting to cut through the madness of March Madness with an eight-part mini documentary series that features two basketball teams of cancer survivors who will face off on Final Four Friday next week.

Created by CP+B Boulder, the series follows the players as they prep for the game and share their personal stories. The game will be played on April 1 at NRG Stadium in Houston and will be broadcasted on CBS during the NCAA semifinals, according to CP+B.

To raise money for the charity Coaches vs. Cancer, Infiniti is encouraging basketball fans to fill out charitable brackets. For each round of March Madness, every winning pick chosen will generate a donation for the charity. Infiniti has already donated $363,000 and will donate up to $700,000 total.

So far, four of the eight videos have been rolled out. Check out the intro film above and the others below.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.