EE jumps on coding trend with Wembley arch lighting app
EE is the latest brand to promote coding education with the creation of Light the Arch – an app that allows users to design a light show on Wembley’s iconic structure.
Designed primarily for children aged between seven and 11, the web app is based on the tech used to light up the stadium’s arch at major events. It also aims to highlight EE’s lead partnership with the stadium, and teach those who engage the basic principles of coding.
The telecoms brand has pledged to get at least 100,000 people using the web app before the end of the year, as part of its wider commitment to battle digital exclusion and get more young people into technology and coding.
Those who create a design online will receive a video of their lightshow to share. Additionally, a selection of the luminous designs submitted will be chosen at random and programmed to appear live at the end of the England vs. Netherlands game on 29 March.
Further opportunities to see code translated into real-life lighting will be announced later in the year.
A total of 60 colours and eight configurable base patterns have been devised as part of the tool. Users will be able to change the length and speed of each pattern, and choose the perfect moment to light up the arch, such as ‘goal scored’ or ‘red card’.
The brand worked with Havas SE Cake to develop the experience.
Max Taylor, managing director, digital, communications and innovation at EE, said: "EE’s partnership with Wembley has just entered its third year and this feels like a fantastic opportunity to give something back.
"Recent research has shown that the UK will be unable to fill up to 250,000 digital jobs between 2015 and 2020, because of the digital skills gap, so tools like Light the Arch are more important than ever to help get kids interested in technology and coding. We hope people of all ages will have some fun with this."