Camelot agrees sponsorship of 10th anniversary series of Britain's Got Talent
Britain's Got Talent's next series will be sponsored by Lotto, the National Lottery's flagship game through a multi-platform activation campaign.
The agreement between ITV Commercial, Fremantle Media UK and Syco Entertainment with the National Lottery operator Camelot will see Lotto help celebrate the show's 10-year anniversary.
Activity will include on-air sponsorship and offer National Lottery players the chance to win VIP tickets to attend the live shows, while a special draw will be made to create 10 guaranteed winners.
Sally Cowdry, consumer and retail director at Camelot, said: “Lotto changes lives across Britain on a weekly basis – by creating more millionaires and playing an amazing role in raising £34m every week for National Lottery-funded Good Causes. Britain’s Got Talent, as well as being hugely entertaining, has the ability to change people’s lives. So, there really couldn’t be a more perfect fit between the two brands.”
The partnership for the show, was negotiated and will be managed by Vizeum and The Story Lab.