Burger King New Zealand ad repurposed as middle finger to Brussels attackers on Twitter

An old Burger King New Zealand print ad resurfaced on social media in the aftermath of the Brussels attacks on Tuesday.

The above image of the fries, a Belgian national dish, was widely shared online with it originating from a Burger King commercial.

In 2008, the full ad was circulated around Auckland, New Zealand to publicise the opening of a new Burger King outlet in the area.

The original creative was devised by Young & Rubicam. The agency told Mashable: “We are proud to be part of any efforts to end violence and bring about peace.”

The incident trended on Twitter with the hashtags #Brussels and #jesuisbruxelles.

Creative agency BETCParis, which lost a colleague in the ISIS attacks in Paris last November, tweeted a message of support reading: “Thoughts with Brussels and all the Belgians.”

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