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Burger King New Zealand ad repurposed as middle finger to Brussels attackers on Twitter


By John McCarthy, Opinion Editor

March 24, 2016 | 2 min read

An old Burger King New Zealand print ad resurfaced on social media in the aftermath of the Brussels attacks on Tuesday.

The above image of the fries, a Belgian national dish, was widely shared online with it originating from a Burger King commercial.

In 2008, the full ad was circulated around Auckland, New Zealand to publicise the opening of a new Burger King outlet in the area.

The original creative was devised by Young & Rubicam. The agency told Mashable: “We are proud to be part of any efforts to end violence and bring about peace.”

The incident trended on Twitter with the hashtags #Brussels and #jesuisbruxelles.

Creative agency BETCParis, which lost a colleague in the ISIS attacks in Paris last November, tweeted a message of support reading: “Thoughts with Brussels and all the Belgians.”

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