Sid Lee brings R/GA's Felipe Ferreira and Ethan Schmidt on board as creative directors

Global agency Sid Lee has hired Eric Schmidt and Felipe Ferreira as creative directors.

The duo, who have joined from R/GA, will work out of the agency’s New York office and will report to co-executive creative directors Dan Chandler and Dan Brooks.

According to Sid Lee, Schmidt and Ferreira were both highly involved with the Samsung account while at R/GA, helping the agency win several awards at Cannes.

Of his new role, Schmidt commented: “I can’t wait to get stuck into this exciting new challenge with Sid Lee. The type of clients that they have and the briefs that are coming through the door, are pretty incredible. It’s one of the New York scene’s best kept secrets."

Ferreira added: "There’s a real spirit in the agency, with a really talented, multi-cultural team who really seem to want to shake things up. The agency’s NY office is thriving and I’m super excited to be joining the team."

Sid Lee’s clients in New York include Apple, Facebook and Stella Artois.

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