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UK Top Shazamed Ads: Demi Lovato's 'Confidence' earns PayPal a place in the chart

The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.

PayPal's bold new 'There's a New Money in Town' campaign has entered the chart thanks to 'Confident' by Demi Lovato.

The spot, which was shown at the Super Bowl, was created by Nabil Elderkin and centres around the idea that customers should say hello to a "reimagined and inclusive financial world," by signing up to the service.

Meanwhile, Pretty Little Thing's dreamy pastel Spring ad has also found its way into the chart this week thanks to 'Lovesick' by Mura Masa.

'Unpacking Samsung', which uses 'Figure it Out' by Royal Blood as the score, has been knocked off the top spot by Major Lazer's 'Light it Up' for Very.

Shazam Chart

1
Light It Up
Artist: Major Lazer
Brand: Very
Campaign: Spring Fashion
Agency: Somo
2
Mad World
Artist: Jennifer Ann
Brand: LLYODS BANK
Campaign: For Your Next Step
Agency: Adam & Eve/ddb
3
Be The One
Artist: Dua Lipa
Brand: Vauxhall
Campaign: Advance Park Assist
Agency: Mccann
4
I've Gotta Be Me
Artist: Sammy Davis Jr.
Brand: SKY Q
Campaign: Fluid Viewing
Agency: Brothers And Sisters
5
Figure It Out
Artist: Royal Blood
Brand: Samsung
Campaign: Unpacking Samsung
Agency: Samsung
6
Lovesick
Artist: Mura Masa
Brand: PRETTYLITTLETHING
Campaign: Motel California
Agency: Prettylittlething
7
Confident
Artist: Demi Lovato
Brand: PayPal
Campaign: There's A New Money In Town
Agency: Cp+b La
8
Awake
Artist: Cat Laundry
Brand: MINI CONVERTIBLE
Campaign: Stay Open
Agency: Wcrs London
9
Renegades
Artist: X Ambassadors
Brand: JEEP RENEGADE
Campaign: 4 X 4 Of The Year 2016
Agency: Maxus
10
Horny!
Artist: Christopher S
Brand: MAOAM
Campaign: Full On Til It's Gone
Agency: Isobel