Pitch is extending its business into sponsorship strategy and activation with the launch of a specialist sponsorship division, Pitch Partnerships.
The new arm of the sports PR agency will be headed by Gavin Peters, the former chief strategy officer Havas Sport & Entertainment. Peters brings with him 15 years of experience in delivering campaigns, commercial strategy and insight for both sponsors and rights holders such as Barclays, Coca-Cola, O2, the FA and FIFA.
Henry Chappell, chief executive of Pitch, said: “Now is the perfect time to expand our offering into sponsorship strategy and activation.
“We will have an integrated, campaign-led approach to sponsorship, with the aim of bringing brands and rights holders together to form unique partnerships across sport and entertainment. We’re delighted to welcome Gavin Peters to head up the team, and we are actively recruiting further new signings.”
Peters described his new position as “an exciting opportunity” and said the introduction of a dedicated partnership division “will enable us to be as focused and nimble as a new start-up, but with the benefits of the scale, expertise and experience of Pitch’s many years of great work”.
He added: “We’ll be developing both strategy and activation capabilities and our aim is to offer clients a different approach to sponsorship.”