The Drum Awards Festival - Extended Deadline

-d -h -min -sec


Nintendo's first smartphone app seals 1 million Japanese users in less than a week


By John McCarthy, Opinion editor

March 22, 2016 | 2 min read

Japanese gaming giant Nintendo’s first smartphone app launch appears to be successful with it racking over one million users in the region since its release 17 March.

Available on iOS and Android operating systems, Miitomo is a social network and comms app that utilises the Mii avatars that operate on the Nintendo handheld and console systems. The title is set for wider release in 38 regions later this month and the reception bodes well for the scalability of the launch.

The service lets dedicated Nintendo gamers communicate through their in-game characters, encouraged to express themselves, share insight and pictures which can be seeded in wider social networks such as Twitter, Facebook, Instagram and Line, according to Engadget.

Nintendo is expected to release a further four apps this year which will focus on more traditional games incorporating characters from some of its most popular franchises.


More from Digital

View all


Industry insights

View all
Add your own content +