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Nissan TBWA

Neil Dawson returns to TBWA as global executive creative director of Nissan United

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By Minda Smiley, Reporter

March 22, 2016 | 2 min read

TBWA has hired Neil Dawson as global executive creative director of Nissan United, the automaker’s dedicated hub within the Omnicom family.

Dawson previously worked at TBWA, serving as creative director at its London office from 2003-2005. Since then, he’s held roles at Ogilvy & Mather, DDB London, and BETC London. Most recently, he served as co-founder and joint creative director at Dawson Pickering, according to his LinkedIn.

In his new role, he will be responsible for all global Nissan creative and content from both Omnicom and non-Omnicom agencies, according to TBWA. Nissan United is comprised of a number of Omnicom’s agencies that work on the Nissan brand, including TBWA, OMD, Interbrand, Designory, Critical Mass and Emanate.

He will be based at TBWA’s New York City headquarters and will report to both Nissan United’s president Jon Castle and TBWA’s global creative president Chris Garbutt.

Of Dawson’s appointment, Castle said: “Neil is an amazing talent with an exceptional background and the ability to generate award-winning creative on a global scale. Nissan is an incredibly ambitious brand, and we are confident that Neil will help drive great work in our markets around the world. We are delighted to have him join the Nissan United team.”

Throughout his career, Dawson has worked on a number of global brands, including Johnnie Walker and Bacardi Rum.

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