Haymarket folds Marketing and Media Week titles, Brand Republic to be rolled into Campaign
Haymarket is closing its Marketing and Media Week titles, it has announced today, with the publisher rolling the brands into advertising magazine Campaign.
The move will see Marketing editor Rachel Barnes become Campaign’s UK editor, reporting to its global editor-in-chief Claire Beale.
From 9 May an extended weekly Campaign magazine will be published and a new Campaign quarterly title will be introduced. Marketing and Media Week’s content will be rolled into the Campaign Live site.
In a statement, Adrian Barrick, global brand director, Campaign, said: "The marcomms industry has entered a period of unprecedented challenge and opportunity, driven by an oversupply of channels and increasingly empowered savvy consumers. This new model will challenge mediocrity and celebrate the collaborative nature of today's rapidly evolving communications space."
Established in 1931, the publisher has not yet confirmed when Marketing’s final print edition will be published. Media Week was already online-only after Haymarket shut its print edition after almost 25 years in November 2009.
Haymarket has confirmed to The Drum that no staff will be made redundant as a result of the strategy change.
On the future of the Brand Republic brand, a spokesperson for Haymarket said: "As for Brand Republic, the website will be merged with Campaign. However, the brand will continue on social media, at live events, and on our BrandRepublicJobs site."