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Haud aims for brand growth as it hands global awareness brief to Tangerine

Haud, the telecoms security firm, has handed a global brief to Tangerine Communications to drive brand awareness and engage key influencers as the company aims for growth.

The brand, which develops mobile network firewall solutions to help mobile operators overcome fraud and keep control over their networks, has hired Tangerine to boost its reputation within the technology and telecoms sector and position it at the forefront of mobile security.

Desiree Bone, head of brand and marketing at HAUD, said: “The mobile industry is constantly evolving, as are the threats that put reputation and revenue at risk, so building a level of trust with our customers is more important than ever.

“Tangerine clearly understands the importance of this and has advised us with a robust approach to increase the brand’s visibility and communication with the market, underpinned by proven expertise and in-depth industry knowledge.”