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Video Research Programmatic

The Drum launches research on programmatic video

By Camilla Calvert, Executive Assistant

March 22, 2016 | 2 min read

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The Drum has launched a survey of its readers to explore the impact of programmatic video on advertising campaigns

The findings of this survey will inform the next Drum Market Insight Report, on Programmatic Video, which will be released later in the year.

The latest forecasts from eMarketer predict that programmatic video spend will rise from 39% to 56% of all digital video ad spending in 2016 and The Drum’s survey will seek to understand the impact will this have on marketers and agenices.

The Drum has partnered with demand side platform The Trade Desk to survey agencies on their use of programmatic video, and their views on the most significant challenges holding back adoption of programmatic in the industry.

To take part in this survey please click here.

Video Research Programmatic

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