One of the country's best quarterbacks in the sport of football today, four-time Super Bowl winner Tom Brady of the New England Patriots, has lent his support for a fledgling company in the Boston area started by two teenagers who now supply candy to over 2,000 stores around the east coast and particularly New England. UnReal Candy launched a marketing campaign for Easter this past Friday, a provincial and lighthearted video that has gained traction featuring Brady playing catch with the Easter bunny.
Brady and his wife, super model Gisele Bundchen are known for their healthy lifestyle and have supported Unreal Candy since its initial launch in 2012. Sales surged this past October when Brady was featured in an ad campaign during Halloween, wearing a massive football helmet and walking around Whole Foods Supermarkets unrecognized - until the end of the shot where he takes off his helmet.
This time Brady goes straight to the point, "There's no one that loves candy more than my longtime friend, the Easter Bunny. It comes as no surprise that we agree on our favorite kind."
The #Unrealegghunt campaign launched on Friday 18 March, and has already amassed 894K views on YouTube.