The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Video Twitter Instagram

Pinterest primes new video ad format to make platform more interactive

Author

By Rebecca Stewart, Trends Editor

March 21, 2016 | 2 min read

Video ads are set to land on Pinterest as the visual bookmarking site looks to woo advertisers with a more interactive offering.

pinterest video

The company is going to follow fellow social networks like Instagram and Twitter into the lucrative video arena, according to a report from Digiday, which heard from agencies briefed on the platform.

The new offering would be an upgrade on the site's current GIF-style Cinematic Pins, which debuted in June of last year. According to reports, the format has been designed to blend in seamlessly with Pinterest's current interface, and that video content will act as native ads.

The initiative follows the news that Pinterest is set to bring its Promoted Pin offering to the UK.

A recent study by TrackMaven found that interest in Pinterest has been declining over the past 12 months, with average engagement ratio per post per 1,000 followers dropping by 49 per cent.

Video Twitter Instagram

More from Video

View all

Trending

Industry insights

View all
Add your own content +