NMP appoints Daniel Powel as commercial director
NMP has appointed Daniel Powel as the digital marketing agency’s commercial director.
New Jersey native Powel comes to NMP with an extensive background in CPC, lead generation, affiliate marketing, brand management, and digital strategy. Powel relocated to the UK over ten years ago as part of Commission Junction’s European expansion, where he worked with brands including Argos, HSBC, Expedia, and eBay.
Joe Comotto, operations director at NMP, said: “Things are growing fast at NMP and Dan brings a wealth of experience in the industry. His proven track record in both agency and affiliate sales make him a major asset to our team.”
Discussing his new role, Powel said: “My relationship with NMP (or Net Media Planet as it was previously known) goes back to my early days at in London. Commission Junction and NMP built a thriving partnership and the NMP team always delivered with professionalism and precision. I jumped at the chance to join this fantastic agency. I look forward to working with our team to articulate what our approach means for brands and how it can help them get to optimal results from their campaigns.
“It’s an exciting time for the industry. The lines between offline and online are becoming blurred. There are multidimensional ways to measure response and the tools that measure performance can consume analogue information and digitise it. This brings information into an environment that gives advertisers a holistic view of performance, attribution and influence.”
Based in London, NMP works with clients including bathstore, WatchShop & The Watch Hut, Exact Online, Monsoon Accessorise and Microsoft Store.
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NMPi
NMPi is an international, digital marketing agency with offices in the UK, Netherlands. Switzerland and Australia. We have over 14 years of experience delivering...
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