Yard appoints Richard Falconer, formerly of DigitasLBi, as head of SEO
Data, content and innovation agency Yard has appointed of Richard Falconer as its new head of SEO.
Previously head of SEO at DigitasLBi, Falconer joins Yard with over 10 years of SEO experience under his belt, working for clients such as Skype, BBC and Marriott. For the last seven years, he has led search teams focused on areas such as technical SEO, content and outreach. Falconer is also an experienced speaker, having presented at conferences such as SMX and Brighton SEO.
Reporting to Ian Daniels, Yard’s head of digital, Falconer is will work with Yard’s clients and internal teams to help deliver search performance and expand the company’s client base.
Daniels said: “Following recent investment and a period of growth with many exciting new client wins, we are delighted to welcome Richard to the team. Richard has an outstanding and in-depth knowledge of digital marketing channels and his appointment reflects our focus on recruiting exceptional talent to Yard.”
Discussing his appointment, Falconer said: “I’ve known and respected Yard for years. Their reputation as an agency and in SEO is excellent and they have an impressive ability to attract and retain quality people. SEO is a complex channel and for that reason, clients of all sizes are increasingly turning to boutique agencies where they find expertise and efficient working practises drive ROI more effectively. Yard is well positioned to take advantage, making it an exciting time to join the agency.”
Yard has offices in Edinburgh, Cardiff, Glasgow and London and works with clients including Penguin Random House Group, Sainsbury’s, British Gas and JP Morgan.
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