Trinity Mirror Solutions, the publisher's commercial sales arm, is supporting the World Wide Fund for Nature’s Earth Hour initiative - which will see lights at landmarks including the Kremlin, Eiffel Tower and Old Trafford switched off - by encouraging readers to dim their own bulbs.
At 20:30 this Saturday, global landmarks will be cloaked in darkness to encourage all of us to switch off lights for an hour to save energy and protect the planet from the associated emissions and climate change.
As part of this campaign Trinity Mirror will turn over a series of double page spreads to the initiative in its regional titles whilst encouraging readers to do their bit.
Mark Field, director of invention at Trinity Mirror Solutions said: “The campaign, WWF’s first content led partnership, is designed to galvanise a national movement, driving action through content that inspires audiences to participate in Earth Hour.
"Our portfolio of strong newsbrands means we can help WWF speak to people at both a national and regional level, emphasising the importance of saving our environment.”
Participating papers include Manchester Evening News, Liverpool Echo and the West Midlands Express and Star.