EE bolsters celebrity endorsements as Stephen Fry and Rachel Riley feature in ‘fastest network’ campaign

Mobile network operator EE has brought Stephen Fry and Rachel Riley on board to launch its latest campaign today (18 March) in celebration of its 4G network being independently verified as 50 per cent faster than competitors O2, Vodafone and Three.

Kevin Bacon is back as the face of EE, this time to host a spoof TV show entitled ‘It’s a No Brainer’, joined by intellectual Stephen Fry and math genius Rachel Riley. The two-part series of ads sees the two try to unravel the mystery of why consumers would choose to be on any other network besides EE. When neither can produce an answer, Bacon exclaims: “Choose the network that’s 50% faster, it’s a no brainer Britain.”

The series of 30 second ads will kick off from today and will premier during primetime TV show Gogglebox on Channel 4. The campaign will also run across print, social and OOH alongside a unique execution of the TV ad for digital.

The spots were developed by EE’s advertising agency, Saatchi & Saatchi London. EE’s media buying agency, MEC, has led the multi-million pound investment in placement.

Spencer McHugh, director of brand at EE, said: "We know consumers are using more data than ever and relying on superfast network speeds to download more quickly and stream with better reliability and quality."

"Given recent tests have proven our network to be 50 per cent faster than our competitors, we can’t understand why anyone would choose to be on a slower network. We wanted to illustrate this using some well-known TV geniuses and we’re delighted that Rachel and Stephen are on board to help us get that message across."

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.