The Drum Awards Festival - Official Deadline

-d -h -min -sec

Artificial Intelligence Domino's Pizza Robot

Domino’s latest stunt is an autonomous pizza delivery bot


By John McCarthy, Opinion Editor

March 18, 2016 | 2 min read

Global fast food chain Domino’s Pizza has trialed an autonomous robot as part of its latest publicity stunt and tech disruption.

Tasked with delivering pizza in New Zealand, Domino’s Robotic Unit (DRU), was developed by Australian start-up Marathon, which has links with police and the military.

Having been tested on the streets of Queensland the prototype uses the same Lidar navigation technology utilised by self-driving cars.

The unit was tested on a closed street, locked by a digital code sent to the intended recipient via mobile much like Google’s recently patented autonomous delivery van.

A Marathon statement read: “We are proud to also be part of this world-first innovation in pizza-delivery technology and its potential for saving lives, saving time, and moving goods more efficiently.”

Domino's said: "DRU has a passion for delivering piping hot meals and a nice warm smile to customers. While he won't be taking to the streets tomorrow, he is enjoying his early progress as a prototype and giving customers a glimpse into the future of what is possible.

"We're excited to welcome DRU into the team and we're sure you'll love getting to know him and his cheeky personality!"

Artificial Intelligence Domino's Pizza Robot

More from Artificial Intelligence

View all


Industry insights

View all
Add your own content +