Battersea Power Station has outlawed chain stores from setting up shop at the £9bn central London development as it seeks to foster a range of ‘artisnal’ tenants including a butcher, baker, florist and village hall.
High Street regulars such as Tesco, Pret and Starbucks and other ‘clone’ tenants have been banished from the upmarket scheme to allow room for a range of smaller businesses.
Ground floor units in Circus West, the first phase of the giant scheme, have been let to London’s oldest butcher, Allens; a branch of Lewisham based Flour Power City Bakery and a Market Place store deli and grocery.
Also joining the line-up will be a cocktail bar and restaurant offshoot of Peckham venue Pedler; hip wine bar and shop Vagabond; a branch of The CoffeeWorks Project; a new salon for hair stylist Paul Edmonds; florist Philippa Craddock and a pub from the Darwin & Wallace group.
Big brands haven’t been entirely banished however with fashion retailer Zara set to make an entrance within later stages of the development alongside popular labels such as Prada and Burberry.