John's Weird Week: Tweed steed, pollution pigeons and mascot matchmaking

It's time for your weekly bulletin of weird news from the marketing world. And this week, many signs of the upcoming apocalypse reared their head.

William Hill dressed a horse in tweed to mark the opening of the Cheltenham Festival, DigitasLBi and Plume Lab released elite environmentalist pigeons into London and Partick Thistle mascot Kingsley found love – albeit briefly.

Check out last week’s episode here – it was loosely about eggs.