Creative Transformation Festival now Live

Explore our new sections and topics

Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

John's Weird Week: Tweed steed, pollution pigeons and mascot matchmaking

It's time for your weekly bulletin of weird news from the marketing world. And this week, many signs of the upcoming apocalypse reared their head.

William Hill dressed a horse in tweed to mark the opening of the Cheltenham Festival, DigitasLBi and Plume Lab released elite environmentalist pigeons into London and Partick Thistle mascot Kingsley found love – albeit briefly.

Check out last week’s episode here – it was loosely about eggs.