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'If Carlsberg Did Chocolate Bars' named as beer brand’s next experience

Carlsberg has announced its next experiential stunt will involve chocolate in the lead up to Easter.

'If Carlsberg Did Chocolate Bars' will be unveiled at the Old Truman Brewery in London on 23 March, with details on what the experience will consist of being kept under wraps until then.

However the Danish beer brand has promised the stunt will be its biggest stunt yet, and visitors are promised free beer as a ‘Hoppy Easter’ present.

The campaign has been devised by Carlsberg’s all-agency ‘newsroom’ team, which includes Fold7, OMD, Clifford French and The Marketing Store, with additional support from Talon and Blackjack Promotions.

Carlsberg is proving its penchant for big, eye-catching live stunts, having previously created a beer-dispensing billboard and Christmas tree on separate occasions.

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