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Pure appoints BD Network to handle in-car digital radio brief

Consumer electronics manufacturer Pure, has appointed BD Network to produce creative work for the in-car digital radio adapter, launching early 2016.

Pure is a UK-based consumer electronics manufacturer which produces digital radios and wireless multi-room audio and entertainment cloud services globally. BD Network has been appointed to communicate the launch of Pure’s new car adapter across press, radio and digital. The new car adapter is aimed at the 27 million vehicles on UK roads that still require an update from FM radios.

Chris Walker, digital marketing manager at Pure said: "BD Network produced a very compelling pitch, showcasing their strategic grasp of our challenge and their creativity. We are looking forward to working with them on the launch campaign for our much anticipated in-car digital radio adapter.”

Allan McLaughlin, Director at BD Network said: “We’re very excited to be working with one of the UK’s leading creative technology companies and look forward to helping Pure successfully launch products across the world.”

The pitch win adds Pure to BD Network’s roster of tech clients, such as Nintendo, Virgin Media and Anki.

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