ODEON Cinemas launches mobile ‘Limitless’ campaign with MBA

The Limitless scheme lets you see as many films as you want for a monthly fee.

ODEON Cinemas has rolled out a mobile CRM campaign for its ‘Limitless’ membership scheme.

Designed by independent agency MBA, the campaign aims to drive customer engagement, increase acquisition and improve customer retention of the Limitless scheme, which allows customers to see as many films as they like each month.

All campaign communications have been designed to reflect the ‘limitless’ theme, employing a downward scrolling format to provide film-related content and recommendations.

Peter Waugh, head of digital and CRM at ODEON Cinemas, said: “We’re delighted with this innovative campaign from MBA. It puts our customers at the heart of the experience.”

Stephen Maher, chief executive of MBA, said: “We’re thrilled to have launched such an exciting campaign for this key business initiative for the UK’s No. 1 cinema brand.”

Based in London, Brighton and Miami, MBA works with clients including O2, Neilson Holidays, Investec Bank and Everest.

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