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By Tony Connelly, Sports Marketing Reporter

March 16, 2016 | 2 min read

Lionel Messi is fronting a new anti-bullying campaign for telecoms company Ooredoo.

The Barcelona superstar is a global brand ambassador for the Qatari-based company and is now working with it to promote the #StandForGood campaign.

The campaign has launched with a new ad featuring a robotic Messi displaying an array of otherworldly skills as he helps a team of young boys outperform a group of older bullies.

It marks the second time which the Argentine footballer has worked with the brand and features the same young cast as the previous ad campaign “Simply Do Wonders”.

Ooredoo is using Messi’s global profile to showcase its global CSR initiatives and its support for sport across its footprint.

The campaign also features a dedicated microsite with an online strategy game which asks players to digitally “capture” a football pitch in locations across Ooredoo’s footprint, and then asks them to hold the pitch for 12 hours in order to be entered into a draw to win a return flight to Barcelona to meet Messi and watch him play.

Speaking at the launch event in Barcelona, Waleed Al Sayed, deputy group chief executive of Ooredoo, said: “Our new ‘Together We Simply Do Wonders’ campaign aims to inspire young people to help those in need, and support sport for the less fortunate.

“We’re very proud to continue our great work with Leo Messi, and thank him for his on-going support for our initiatives.”

Messi added: “The Leo Messi Foundation is pleased to work with Ooredoo on a wide range of programmes to support people around the world, and I’m delighted this new campaign enables fans to make a contribution to and raise the profile of these efforts.”

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