Everest, the windows and home improvement brand, has prized agency Tug with its £10m digital media account, handing it over from incumbent MediaCom.
Tug will take over the strategic and day-to-day management of Everest’s paid search and display campaigns. It plans to implement a data-driven strategy to manage the brand’s digital lead generation programme.
Anthony Threlfall, head of digital marketing at Everest, said: "We are impressed by Tug’s meticulous approach to PPC and display, as well as how they use data to gain us competitive edge across the UK. Tug brought fresh ideas to the table, and made us realise our current digital acquisition strategy could be working harder."
Ollie Vaughan, head of media at Tug, added: "The Everest win vindicates our detail at scale approach. Only by using cutting edge technology, real-time data and hourly optimisation, can Everest take their digital campaigns to the next level."
MediaCom had handled the business since 2011.