The Drum Awards Festival - Official Deadline

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By Rebecca Stewart, Trends Editor

March 15, 2016 | 2 min read

In the most recent episode of The Drum's weekly Social Buzz show, our community manager Adam Libonatti-Roche speaks to director of Truffle Social director Ellie Hernaman.

Taking to the couch to discuss her career path, which started in fashion PR, Hernaman also touched upon the issue of transparency and why it's time for brands to drop the act when it comes to advertising.

"Sincerity and transparency are so key to making sure that the brand ethos and messages are getting put across in the right way, Hernaman told The Drum.

"I think red tape takes away from the soul of brands and now people are quite cynical; they second guess and they're quite aware of what the end goals of the brand are."

"People want to know there's a human side to companies," she added.

The series accompanies The Drum’s weekly Social Buzz chat, which takes place every Tuesday between 7-8pm GMT. You can follow and contribute on Twitter using the hashtag #SMBuzzChat.

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Other episodes in the series

Episode 1

Social Buzz Chat special: Gary Vaynerchuk talks community, authenticity, VR and Snapchat

This week we bring you a very special edition of The Drum's Social Buzz Show, featuring entrepreneur and social media gunslinger Gary Vaynerchuk.

Episode 2

Social Buzz Chat: Aria Alagha on how musicians can use Facebook to get themselves noticed

Sitting down on the Social Buzz sofa this week is Aria Alagha, a social media strategist who's worked on LeeFest and with clients like Gabriella Cilmi.

Episode 3

Social Buzz Chat: U-Dox's Ben Anderson on why quality content is more important than timeliness

What's more important on social – getting posts up quickly or producing high quality content? U-Dox's social media manager Ben Anderson joins The Drum's head of social Adam Libonatti-Roche to discuss this very topic on the most recent episode of our Social Buzz Chat.

Episode 4

Social Buzz Show: Zone's Gina Roughan talks social purpose, Dove's 'Real Beauty' ads and building trust

Another week, another chat about all things social on The Drum's Social Buzz Show.

Episode 5

Social Buzz Show: Cass Gowing of AllSaints talks micro-influencers

What is a micro-influencer, and where did the term come from? Cass Gowing of AllSaints is the latest guest on The Drum's Social Buzz sofa as she sits down to discuss these questions.

Episode 6

Social Buzz Show: SEENConnects MD Sedge Beswick on social talent and how brands can nurture it

Sitting down on the Social Buzz sofa this week is SEENConnects managing director, Sedge Beswick, formerly of Asos.

Episode 7

Social Buzz Show: Link Humans' Laurence Hebberd reveals how to reinvigorate your personal brand, and why it matters

Laurence Hebberd (@LaurenceHebberd) senior account manager at Link Humans and head of events for online community #SMLondon pulled up a seat on this week's Social Buzz show to chat.

Episode 8

Social Buzz Show: Jellyfish's Hannah Rainford gives the lowdown on social media listening

Social media listening is big business, so on this week's Social Buzz Show we asked Hannah Rainford, associate director of social media at Jellyfish, to talk us through why brands are investing serious money and resource into the function.

Episode 9

#SMBuzzchat | We Make Awesome Sh's: Syd Lawrence on how brands should be using chatbots

An army of Chatbots have found their way on to Facebook Messenger, Line and more this year, but what is the best way for brands to use them?

Episode 10

#SMBuzzchat: We Are Social's Tom Ollerton on how brands should be innovating on social

Social media innovation is not just showing your boss that Snapchat has a new filter or feature according to Tom Ollerton, innovation director at We Are Social.

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