A lengthy promotional video presenting a new apartment project in London’s Dalston district has angered locals and a London MP for failing to represent the diversity and naunces of the area.
The ad for the ‘Vibe’ apartment development in East London area kicks off with 90s graphics, sparking waves of nostalgia - before embarking on a four and a half minute culture tour around London, largely excluding the Dalston area where the housing is based.
Condemning the production, released for Telford Homes, Dianne Abbot told the Evening Standard that the promotion marks “everything that is wrong with the housing market in London,” enforcing her belief that it was in turn designed for foreign buyers.
“No local buyer would believe the chocolate box version of Dalston that is presented. One of Dalston’s strengths is that it is culturally diverse. There is no hint of that in the video.”
Similarly, many locals reacted less than kindly on Twitter.
— Stereo Stokey N16 (@stereostokey) March 14, 2016
This has got to be a joke...https://t.co/QMKZY3DbLd questionable move @TelfordHomes ... #shocker#poorPR#Dalston#property — Georgie Green (@GeorgieGreenPR) March 14, 2016
Literally just cringed so hard I turned inside out. CATCH THE VIBE IN VIBEY DALSTON YOU GUYS. https://t.co/TkLsQzb32U — Kerry Jean Lister (@kerryjeanlister) March 14, 2016
A disgusting,inaccurate,socially & ethnically cleansed whore of a video that shames all involved it it. https://t.co/p7ne8r4rpC#Dalston — William Edwards (@Claret_Badger) March 14, 2016
Check out the video below.