Brands set to discuss Collider start up partnerships at annual Demo Day

Brand partners will be in attendance for the first time as Collider's class of 2016 is unveiled at an event in London that aims to showcase the MadTech startups launching through accelerator Collider.

The fourth Demo Day, being held at DigitasLBi's headquarters, will showcase startups from across advertising and marketing technologies, ranging from virtual reality, gamified e-commerce to referral marketing.

Taking place on 22 March, the annual event will also host a few brand partners to discuss their experiences of working with some of Collider's startups. Also speaking will be a founder from each of those startups which will include Jeremy Basset, Dan Cresta, and David Prasher.

This year's seven startups are: Advifi; Goopi; Hotstreet; Kout; Release; Rtobjects, and ScoopRetail.

Rose Lewis, co-founder of Collider told The Drum: "We are bringing together the innovators in the industry, people who are rarely in each other's company, to hear from the founders creating London's most innovative marketing and advertising technologies."

The startups were selected from over 250 applicants from across more than 45 counties with each receiving £50,00 in funding for 11 per cent of their equity as part of joining the programme.

The brand partners this year were Asda, BBC Worldwide, DigitasLBi, Dunhumby, Exterion Media, Haymarket, Ogilvy & Mather UK, Puma, Reevoo, The National Lottey and Unilever.

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