Skoda explores the world of felt art in spring campaign
Czech auto brand Skoda has proven its penchant for quirky marketing by transforming a street in north London with colourful felt art.
The brand enlisted artist Louise Evans to transform the street with felt leaves, flowers, leaves, birds bees and insects. Colour psychologist Karen Haller picked out the experiential campaign’s palette – a mix of blues, reds, yellows, oranges and greens.
Dubbed Colour Corner, the stunt was designed to celebrate Škoda’s new Colour Edition Fabia and Citigo models, as well as highlight the joy associated with the arrival of spring. Video footage of the street’s residents discovering the transformation was uploaded to Škoda’s UK YouTube channel.
Haller said: "There is an energy around springtime that doesn’t happen at any other time of year. Skoda’s explosion of colour drew an incredible reaction from passers-by of all ages, proving we are in need of an injection of colour after the long grey winter."
PR agency Kindred devised the campaign.
The brand has gained a reputation for its cutesy ad campaigns, which include Fallon Worldwide’s car made of cake and the monster truck ice cream van.