By Michael Feeley | Founder and chief exec

TVC Group

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The Drum Network article

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March 14, 2016 | 1 min read

The Economist has launched 1843, a new magazine of “ideas, culture and lifestyle”.

Named after the year of The Economist's founding, the new title will be distributed bi-monthly to The Economist's most engaged subscribers – 460,000 people around the world – and will include content on culture, travel, style, design, technology, food & drink and health. 1843 will offer longer features than its parent magazine, with a clean design style and high-quality paper to showcase great photography.

1843's editor, Emma Duncan, said: "We're drawing on The Economist's unique global network of correspondents, and beyond it, to produce a magazine that we think will give our readers great pleasure."

Nick Blunden, the magazine's publisher, said: "We believe that there is a gap in the market for a global magazine that provides a perfect blend of substance and style."

TVC Group has created a new video, feature interviews with Duncan and Blunden, to help promote the magazines launch.

1843 is available in the UK now, will be available in the US tomorrow (Wednesday 9 March) and the rest of the world from mid-March.

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TVC Group

TVC Group is a talented team of 40+ strategists, creatives, media relations specialists, social and digital experts and experienced producers and editors, from an eclectic mix of backgrounds, working from our Camden HQ and offices in Paris, New York and Hong Kong. We were acquired by The Economist Group in 2012.

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