Lloyds Bank hits the ground running with new brand campaign

Lloyds Bank has launched a new brand campaign devised by adam&eveDDB designed to communicate how the financial institution gives financial confidence to its customers.

‘For Your Next Step’ sees the return of the Lloyds black horse in a 60 second commercial, shot in slow motion, with the stallion taking centre stage as the backdrop to a sequence of life changing events.

Locations include a maternity ward for the birth of a child, a street side marriage proposal and a funeral with the film concluding with a return to real time to follow what happened next.

Mat Goff, managing director at adam&eveDDB, says: “Having taken a look back through history in the 250 campaign, we are now looking forward to showing how Lloyds Bank can help give their customers confidence to take their next step whether that’s a planned, unforseen, happy or a challenging one.”

Catherine Kehoe, managing director group brands and marketing, Lloyds Bank said: “The new campaign builds on the phenomenal success of the 250th anniversary campaign, showing how we’ll always be by our customers’ side, giving them the financial confidence to take their next step. We’ve adopted a contemporary and distinctive approach, focusing on the diverse and sometimes challenging moments in the lives of our customers today.”

The campaign launches today across The campaign launches on the 11th March and will run in TV, cinema, digital, print, outdoor and social media.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.