Business on the move: Right Guard, Club Med, Co-operative Bank and more

A round-up of the key new business moves from the week.

Right Guardhas handed it's PR and social media account to Frank as it readies new activity for the 'Start Your Day Right' positioning. Following a competitive pitch, Frank has been tasked with delivering a series of online and social campaigns, as well as the PR for the deodorant and show gel brand.

Travel company Club Med has appointed STW’s Switched on Media to help further grow its online business, as the global brand looks to transform its digital presence and increase web-based sales.

The Co-operative Bank has appointed myclever Agency to provide integrated social media support for its new ‘It’s good to be different’ multi-media advertising campaign, which launched last week.

VisitScotland’s global SEO strategy is to be lead by iProspect. Following a competitive tender process the Edinburgh based business will provide mobilisation services and on-going strategic support for the development of VisitScotland’s global content strategy across the UK, USA and German markets.

The Hairy Bikers' Diet Club, an online platform formed by TV personalities Dave Myers and Si King, has tasked health and fitness PR agency, Promote PR to raise the profile of its healthy eating and exercise weight loss programme and drive new members to the online club.

International transportation and energy group Maersk has appointed Zone as its retained global social media agency. The brief was awarded following a three-way pitch process. The agency has been tasked with developing an overarching digital strategy to engage global stakeholders and influencers.

Madrid City Council has awarded the contract to manage the Spanish capital’s street furniture for the next 12 years to Clear Channel. Clear Channel's proposal is to incorporate 1,610 advertising panels into the urban environment.

High-end Latin American travel designer, Miraviva, has appointed Anglo-Brazilian consultancy, Sherlock Communications, as its retained international content and social media agency. Sherlock has been briefed with promoting Miraviva’s tailor-made holidays and experiences, targeting existing and high net worth clients in European, LATAM and North American markets, with an interest in exploring Latin America.

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