St Luke's has appointed M&C Saatchi managing partner Ed Palmer to the role of managing director.
In his new role Palmer will take over the day-to-day running of the account management department as well as heading up the online retail account, Shop Direct.
Palmer's appointment sees Dan Hulse, previously managing director and planning partner, take on the newly created role of chief strategy officer, managing the strategic direction of the agency.
Palmer actually started his career at St Luke’s in 1998, three years after the agency launched, and stayed for seven years. He then had a stint at Leo Burnett before joining TBWA where he was made head of account management running Mars, Playstation Europe and Biersdorf; and then M&C Saatchi as managing partner.
He commented: “St Luke’s is on fire. The opportunity to join a place that has such energy, with a management team I’ve known for the last 18 years, was too good to pass up.”