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PSG Football Paris

PSG psychs fans with spoof movie poster tweets starring Zlatan and teammates


By Tony Connelly, Sports Marketing Reporter

March 10, 2016 | 4 min read

Paris Saint-Germain are shaking things up across their social channels with the #PSGBlockbuster campaign which is encouraging fans to spoof iconic film posters with the club’s players.

PSG Twitter campaign

The French champion’s launched the campaign on the club’s Twitter channel by reimagining some recent film posters with the face of PSG striker Zlatan Ibrahimovic.

One example renames the Clint Eastwood directed film starring Bradley Cooper ‘American Sniper’ as ‘Parisian Sniper’ with Zlatan’s face on the front.

Django Unchained was spoofed with PSG midfielder Javier Pastore aka El Flaco.

Fans quickly began engaging with the campaign and redesigned the film poster of Oscar nominated film The Revenant.

The campaign continued last night just in time for PSG knocking Chelsea out of the Champion’s League.

The towering personality of Zlatan Ibrahimovic has proven to be the centre point of the campaign with many of the posters featuring the 34 year-old Swede.

Zlatan has proven to be a huge marketing opportunity for the club with football fans throughout Europe warming to his outspoken personality.

Drinks brand Vitamin Well recently made great use of his personality in a new ad series called 'Zlatan at Work' in which he surprises job candidates at the company by taking their interviews.

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